THE INDUSTRY’S PREMIER 
YOUTH COACH EDUCATION CERTIFICATION

Whats The PYCC?

Known as the world leader in youth fitness and youth coaching education, the Brand X® Professional Youth Coaching Certification is the gold standard in the industry. Incorporating over 20 years experience training kids and teens in functional fitness and strength and conditioning,


  •  A Multi media platform – videos, pdf, infographics and much more.
  • Over 30 hours of Content to study
  • ​Lifetime access - Take the course at your own pace
  • ​Totally online, from the comfort of your own home - No need to travel anywhere!
  • ​Personal support from the entire team
  • ​Ongoing education and mountains of implementation and movement video through the PYCC Pro
  • ​CEU With NASM, AFAA, ASCA
The Brand X Method is now recognized by The National Academy of Sports Medicine, and Athletics and Fitness Association of America as an Approved Continuing Education Provider.
Dr. Kelly Starrett

Dr. Kelly Starrett

"For well over a decade now, I have been openly and wantonly borrowing from The Brand X Method. There is no more complete, safe, scientifically sound, and effective youth physical development program on the planet. If you are looking for a cogent, thoughtful, systems-based approach to develop and support lifelong heath and safe movement in young people, Brand X is the Gold Standard."

Dr. Jose Greenspon

"... As a pediatric physician whose practice focuses on 'lifestyle as medicine' in the youth and adolescent population, a central component of what we prescribe for our young patients is exercise. Exercise coaching in this population needs to be purposeful and mindful, regardless of the health of the patient in order to prevent, for example, overuse injuries or age-inappropriate stimuli. 

The Brand X Method is, without doubt, the most comprehensive, thoughtful, and careful coaching platform for today's youth. They are peerless in their experience and are recognized throughout the world as the gold standard in youth coaching. 

For that reason, I myself, as well as members of my medical team are Brand X Professional Youth Coaches. I utilize these coaching principles every day in my practice as both a coach and a doctor ..."

Stephen Kinsella

"The goal was to impact as many youths as possible through fitness. In order to run the best program, I needed to work with the best in the world."
WHO IS PYCC FOR?
PYCC is for those coaches and trainers seeking to:
  •  Increase their knowledge base.
  •  Professionalize their passion for youth training .
  •  Provide youth with the competence, confidence, and motivation to explore and excel at anything they choose to.
  •  Build a successful youth athletic development program.
  •  Develop formidable humans.
WHAT WILL PYCC ENABLE ME TO DO?
PYCC will enable coaches to:
  • Coach kids and teens, ages 3-18, for optimal athletic development through Movement Preparation, Movement Practice, and Movement Play™ within the Explore, Express, and Excel developmental framework.
  • Create classes that address the biological, psychological, and social needs of youth in a developmentally informed way.
  • ​Integrate the Brand X Method into your coaching, business and career to support ongoing success.
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